The discourse of advertising (interface)
Estado | Aceptable |
---|---|
Número de páginas | 256 |
Editorial | Routledge |
Idioma | |
ISBN | 9780415234559 |
3,18€
Estado:
Estado | Aceptable |
---|---|
Número de páginas | 256 |
Editorial | Routledge |
Idioma | |
ISBN | 9780415234559 |
Disponibilidad: Only 1 left in stock
The Discourse of Advertising explores the language of contemporary advertising. Cook argues that advertisements are always in complex interaction with the texts around them, with music and pictures, and with the people who make and experience them. This second edition addresses contemporary advertising in the context of current changes in communication. Advertisements span a range of mediums from billboards to email and the author sensitively analyses their social functions and effects on the individual. New advertisements include those for Barnardos and the Royal Navy,Philips, Wonderbra and Wrigleys, and the book has also been substantially rewritten. This is a comprehensive and invaluable reference guide to all aspects of the language of advertising.
Envío gratis a partir de 19€
Entrega en 48/72h para España (península). Consulta otros destinos.
100% Sostenible
Al leer libros usados reduces el consumo de papel, agua y tinta.
+100.000 Libros
Consulta nuestro inmenso catálogo de obras literarias. Nuevos libros cada día.
Información del libro
Estado | Aceptable |
---|---|
Número de páginas | 256 |
Editorial | Routledge |
Idioma | |
ISBN | 9780415234559 |