Winning at new products: creating value through innovation

For More Than Two Decades, Winning At New Products Has Served As The Bible For Product Developers Everywhere. In This Fully Updated And Expanded Edition, Robert Cooper Demonstrates Why Consistent Product Development Is So Vital To Corporate Growth And How To Maximize Your Chances Of Success.–p. [4] Of Cover. The Innovation Challenge — Why New Products Win — Drivers Of Success — Why The Bes Innovators Excel. Robert G. Cooper. Includes Bibliographical References And Index.