The naked corporation: how the age of transparency will revolutionize business

The great cancer destroying public trust in common stocks is the level of executive compensation, which appears to grow independently of the fate of any of the other corporate constituencies. This phenomena was initially created through stealth in concealing the cost of options. It continues through inadequate information and deliberate obfuscation. Tapscott and Ticoll show, with abundant recent cogent examples, how concealment of truth is at the core of many corporate problems. Their solution is straight forward, clearly written and compelling. You should read this book – more, you should buy it, as you will want to refer to it frequently.
—author of The New Global Investors, and co-author of Power and Accountability and Watching the Watchers

Library Journal

It is inevitable that with the fall of Enron, WorldCom, and others, the next round of business books will address how companies provide or hide information from stakeholders. The coauthors of two books on the digital economy (e.g., Digital Capital), Tapscott and Ticoll here tackle the issue of transparency, arguing powerfully that firms exhibiting ethical values, openness, and candor can better compete in the current business world. Part 1 describes today’s environment, which favors transparency, and some of the obstacles to being open with information. Part 2 details the various interested parties (e.g., employees, business partners, and customers) and how they all benefit from a company’s openness. Part 3 provides a case study of a Dutch pharmaceutical firm (Novo Nordisk) and how it successfully remade itself as a transparent company. Using stories of «transparency leaders» such as Lego, Southwest Airlines, Federal Express, and Johnson & Johnson, the authors present a convincing argument that in the new business environment companies will benefit from being more forthcoming. Recommended for corporate and academic libraries.-Stacey Marien, American Univ., Washington, DC Copyright 2003 Reed Business Information.