Net ready

TheWall Street Journal Business Bestseller!

CISCO’s secrets revealed!

CISCO is the global standard not just for internetworking but for Web sales strategies that work. CISCO has made itself the pre-eminent player in the new global economy. Net Ready shows how this vibrant company has done it and how anyone else can apply its unique strategies to succeed on the Web. It’s not a blueprint but a set of flexible strategies for Web success­­a unique toolkit for every company ready to seize the Internet’s limitless business potential. Net Ready explores the 12 tactics that have catapulted CISCO to the forefront,including its trademark concept of «informatization,» which involves giving away the product and profiting from the information about the transaction.

The Wall Street Journal Business Bestseller!

«Net Ready offers valuable advice. . . a must read for any company. «

­­Roderick C. McGeary,Vice Chairman,KPMG consulting Services.

«Net Ready turns traditional business paradigms and the New Economy upside down. It’s a wonderfully provocative and powerful primer on preparing your business to thrive robustly in the burgeoning E-conomy. «

­­Lawrence A. Bossidy,Chairman and CEO,Allied Signal Inc.

Discover the proven strategies that will get your business ready for the new E-conomy with Net Ready. Look carefully,as the authors did,and you can see the E-conomy enterprise taking shape. The components that make up net ready organizations are well developed at a handful of companies,in their infancy at a few more,practically non-existent in most. Net-Readiness never comeseasy or without a cost. To be sure,it comes easier to some organizations than to others. Even so,the demands of the E-conomy are such that most born-on-the-web companies fail. One of the rare exceptions to this is Cisco Systems. Consultants,executives,and managers alike continue to have a difficult time focusing on the proper opportunities and many companies continue to approach e-commerce initiatives very opportunistically and chaotically.

What has set Cisco apart from the pack? It operates under a unique set of rules for what the authors call the «E-conomy» and these guiding strategies have enabled Cisco to succeed in e-business. Net Ready identifies these new rules,shows readers how to combine them into unique strategies and provides a tool kit for exploiting each strategy. The companies with the most demonstrated ability to execute in the E-conomy have optimized the four most important properties of success in e-business. Leadership,governance,competencies,and technology­­together create the critical quality the author calls Net-Readiness.

Using examples garnered from Cisco Systems and other wildly successful E-conomy businesses,Net Ready presents expert perspectives on:

• Creating customized net readiness strategies;
• Identifying the E-conomy business model right for you;
• Implementing techniques for creating sustainable E-conomy value;
• Integrating net and business priorities;
• Aligning leadership and governance models for maximum impact;
• Using the net to redraw the boundaries of your industry
• And more